Balconi S.p.A. - Industria Dolciaria

Description

Balconi S.p.A. Industria Dolciaria is among the main Italian operators and also a significant player at the European level in the production and marketing of sliced snacks and industrial sponge cakes. The company sells its products to large-scale retail chains and discount stores, mainly under its own brand ("Balconi") and partly through private labels. In March 2013, Balconi S.p.A. acquired Biscottificio Baroni S.p.A., a company based in Albaredo d'Adige (Verona), a significant player in the production and marketing of biscuits and wafers.

Investment thesis

Balconi represented an ideal platform for the implementation of business development initiatives, both organic and inorganic, operating in a highly fragmented sector. Thanks to its unique market positioning, strong exposure to foreign markets, and a very competitive quality/price ratio, Balconi was able to gain market share compared to its main competitors. Clessidra Private Equity supported the company through the insertion of new managerial resources, the strengthening of commercial activities especially abroad, and the development of the brand through significant marketing efforts. Lastly, it supported management in the acquisition and integration of the Baroni company, completing the product offering with biscuits and wafers and ensuring opportunities for commercial synergies between the two companies, especially in foreign markets.